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Protecting Life's most Fragile Freight.

Every day our world is reintroduced to the startling reality that some people don’t know how to care for life’s most fragile freight, our babies.

Every year, tens of thousands of babies suffer because those that love and care for them were not versed in the proper handling of this fragile freight. This damage occurs throughout all socioeconomic classes. It occurs in single child families, as well as in families that could field their own sports team.

New parents are not issued a comprehensive manual as to how fragile their new freight is.  There are safety markings and warnings on a new television, but none on a new baby. This is where we come in. We have started ff sanhardt with a line of clothing we call our Fragile Freight Babies in hopes of sharing with the world the proper care and handling of life’s precious cargo.

ff sanhardt’s fragile freight Babies clothing line helps remind all families of safe baby care. These clothes are simple in design, yet impactful in the message that they deliver.  Printed across the clothes are phrases such as, “Handle with Care” or “This Side Up” or “Do Not Shake”. It is our goal that the

Fragile Freight Babies message spreads so that we are able to ensure that every new baby be treated like the Fragile Freight Babies they are.


Reducing Sudden Infant Death

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Risk Factors and SUID Causation

SUID rates have dropped dramatically since 1992, when parents were first told to put babies to sleep on their backs or sides to reduce the likelihood of SUID. Unfortunately, SUID remains a significant cause of death in infants under one year old. Thousands of babies die of SUID in the United States each year. At FF Sanhardt our goal is to reduce the risk of SUID by creating special products reminding families the importance of properly caring for your baby. For more information on SUID visit

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What Can I do to Prevent SUID?

Always place babies on their backs to sleep.
Place your baby on a firm sleep surface.
Keep soft objects, toys, and loose bedding out of your baby’s sleep area.
Keep all items away from the baby’s face.
Avoid letting your baby overheat during sleep.
Dress your baby in light sleep clothing.
Think about using a clean, dry pacifier when placing your baby down to sleep.